According to a report byChitika Insights, it seems that number 1 position in Google gets 32.5 % of search traffic. And the first 5 positions account for 75.7% of the search traffic. If your website is in the first 5 positions, then you’ll have a high chance of attracting leads. To generate revenue and expand the local area of your business you must take the online stage and dominate your competitors. SEO can push your marketing goals to better ROI comparing to other forms of marketing. Your website can be a prospect magnet, based on your high-quality keyword and be where your customers are.
If you have a strong website and people heard about you, you have a higher chance to attract talent. In case you have open positions in your company and you are searching for some individuals that could fit your team, SEO can be a great “tool”. A website that is very-well optimized will get featured in SERP and will receive clicks, impressions. It means that those who linked to your website found useful and valuable information and want to share it to others. This type of action can be categorized as word-of-mouth and PR movement.
Managing a blog or social media platform is a great way to build engagement and attract traffic to your site. However, the content that you publish is only worthwhile if it’s quality work that provides value to the audience viewing it. In navigational intent, the user’s motive is to look for specific apps or websites, while in informational, the aim is to look for particular data or information. The user is looking for a product or service in commercial intent but with no decision yet. When creating your content, always remember to align it with the user’s intent.
The disparity between the top and lower ranking sites indicate clearly that brands desiring Why SEO Is Important attention from online customers need to boost their rankings. The digital ecosystem is quickly becoming an essential part of the sales funnel for nearly all businesses. In 2016, for the first time, more purchases were made online than in stores . Almost half of retailers also say that customers like to research online, even if they do end up buying in a store.
Quality SEO services can take company to different level than expectation. Besides the changes, you can do to your website (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using off-site SEO techniques. It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game. It’s great to have SEO tactics implemented on a brand’s website and across its digital properties.
If you weren’t doing SEO and had salespeople calling or emailing potential customers instead, you would have lulls. That’s because your salespeople have to sleep, take breaks, take vacations, and so on. A well-run SEO campaign can become a lead and sales generating machine.
SEO is quantifiable (That means measurable in case you were wondering!) and the performance and growth of a website after optimization can be easily measured using various methods. Growth in website traffic, improvements in search engine results page rankings, increase in conversions and revenue, etc. can be used to quantify the success of SEO for a website. Overall, there are a variety of ways to implement search engine optimization into your marketing strategy. While some aspects may sound easier to implement than others, improving your SEO game is sure to show a significant improvement in your marketing strategy goals. It’s an age-old saying to consider quality over quantity.